育行業精英,助博彩騰飛

    “What makes integrated resort attractive? Exploring the role of experience encounter elements” jointly by Chunli Ji and Ping Yang has been published in Journal of Travel & Tourism Marketing.

    The article “What makes integrated resort attractive? Exploring the role of experience encounter elements” jointly by Chunli Ji and Ping Yang has been published in Journal of Travel & Tourism Marketing.

    Given that little is known about how the experience encounter elements affect experience value and ultimately visitors’ attractiveness perception. This study constructs and tests a framework in this vein by using a set of data (513 respondents) collected in Macao. Results from PLS-SEM revealed that experience encounter elements have significant influences on attractiveness perception via the mediating effects of experience value. The R2 and Q2 values indicate that the structural model is acceptable and has good predictive accuracy. This study sheds light on exploring experience encounter framework in the tourism and hospitality context for theoretical researchers and practitioners.

    The article can be read here:
    https://www.tandfonline.com/doi/full/10.1080/10548408.2022.2089952

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