Xu Jing, (Bill)

Professor

Academic Qualifications

Ph.D., Hong Kong Polytechnic University

Academic and Professional Services

Honorary Professor, Woosong University, Korea

Assistant Programme Director, The Hong Kong Polytechnic University, Hong Kong, China

Associate Editor, Tourism and Hospitality Management Journal

Major Academic Awards and Honours

ICHRIE 2023 JHTE Article of the Year - Highly Commended Award

ICHRIE: Founded in 1946, the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) is the global advocate of hospitality and tourism education for schools, colleges, and universities offering programs in hotel and restaurant management, foodservice management and culinary arts. (source: apacchrie.org)

The Hong Kong Polytechnic University, CPCE-SPEED Lively Teaching Award 2022/23

The Hong Kong Polytechnic University, CPCE Award for Outstanding Research-Scholarly Performance 2023/24

The Hong Kong Polytechnic University, CPCE Dean’s Award for Outstanding Research-Scholarly Performance 2021/22

The Hong Kong Polytechnic University, CPCE Award for Outstanding Research-Scholarly Performance 2017/18

The Hong Kong Polytechnic University, CPCE Active Scholar Award 2024

The Hong Kong Polytechnic University, CPCE Active Scholar Award 2023

The Hong Kong Polytechnic University, CPCE Active Scholar Award 2022

Selected Research Funding

The influence of space heterogeneity on mainland Chinese tourist’s shopping behavior in Hong Kong, Natural Science Foundation of China: RMB 230,000 (Jan 2018 to Dec 2020)

Destination competitiveness in a post-COVID-19 world, Hong Kong RGC Competitive Research Funding Schemes for Local Self-financing Degree Sector, FDS Scheme: HK$ 634,440 (Jan 2022 to Jun 2024)

Research on stage recognition and model innovation of China’s social tourism development, National Social Science Fund of China: RMB 200,000 (Jan 2022 to Dec 2024)

Research on the realization mechanism of core tourism enterprises’ participation in rural community governance under multi-subject synergy, Natural Science Foundation of China: RMB 400,000 (Jan 2025 to Dec 2028)

Applications and research agenda of robotics in hospitality, tourism and retailing, Hong Kong RGC Competitive Research Funding Schemes for Local Self-financing Degree Sector, IIDS Scheme: HK$347,929 (Jan 2025 to Dec 2025)

Research

Prof. Xu’s research interests focus on tourism marketing and management, brand management, consumption experience, research methods, etc.